Vaňkovka Guerilla Fashion
Client / Brand
OC Galerie Vaňkovka
Realization
Fashion show, live stream, video campaign
Platforms
event, LED screens in OC, social networks
Fashion is alive in the streets of Brno!
Straight to the styling show, including a unique guerilla fashion show
we engaged dozens of models and make-up artists in the streets of Brno.
The campaign reached more than a million people in the region.
Visitors watched the fashion show right in the heart of the Vaňkovka Gallery.
We prepared a designer fashion lounge, where 68 outfits were presented by 34 models.
We combined live footage with prepared graphics and animations.
The video was broadcast live on the central LED panels.
we engaged dozens of models and make-up artists in the streets of Brno.
The campaign reached more than a million people in the region.
Visitors watched the fashion show right in the heart of the Vaňkovka Gallery.
We prepared a designer fashion lounge, where 68 outfits were presented by 34 models.
We combined live footage with prepared graphics and animations.
The video was broadcast live on the central LED panels.
Marketing goals
Summary
429 000
targeted users on GVB social networks
1 300 000
ad display
481 000
of users affected by influencers
