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Fashion campaign In style!

Fashion campaign In style!

Client / Brand
OC Olympia Brno
Realization
Series of fashion videos
Platforms
Social networks, LED screens

Spring series on style and fashion

The campaign for the Olympia Brno shopping center focused on promotion
spring fashions - trends, tips and tricks for the upcoming season.

Leading Czech stylist Filip Vaněk and fashion influencer Alex Sedláčková presented
its fashion know-how through a dynamic minute series about style and fashion,
in which they present the collections of the retailers and highlight the latest fashion trends.

Marketing goals

Visibility and love brand boost
Presentation of sellers
Connecting the online campaign with onsite

Summary

3 552 600
total campaign impressions
1 694
Instagram users join the consumer contest
14%
increase in Instagram fan base