Spring series on style and fashion
1 campaign teaser video
4 videos of fashion masterclasses
13 Product fashion reels with Filip and Alex
For the In Style! production, we built two fashion studios – one for masterclass videos and another for product fashion reels. The connection to the online campaign at OC Olympia was reinforced through video totems, where product reels played in a loop, featuring animated brand presentations from various stores.
We also engaged OC visitors and Instagram fans, giving them a chance to win a shopping experience with Filip and Alex worth 2× 20,000 CZK.
Marketing goals
Visibility and love brand boost
Connecting the online campaign with onsite