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NEJ Léto, a summer festival for the whole family

NEJ Léto, a summer festival for the whole family

Client / Brand
OC Olympia Brno
Realization
Summer campaign, Events

NEJléto at Olympia Brno was brought to life this year by Epicture

WE PLANNED AND DELIVERED

~ 8 action-packed long weekends full of fun for the whole family
~ Extreme adrenaline show, street art workshop, musical show, sport, and even Olaf from Frozen, there was something for everyone
~ Olympia Brno Park hosted a vibrant program with different themes to suit all tastes
~ Thursdays and Fridays were all about workshops
~ On weekends, visitors enjoyed spectacular shows, live concerts, and exciting attractions
~ The summer wrapped up in style with a music festival featuring Paci Pac, Lollipopz, YesBrothers, Andrea Kalousová, and Sebastian!

It was an EPIC summer!

Marketing goals

Shopping center traffic support
Brand Loyalty
Social Media Content

Summary

37
performers, shows, attractions, workshops
64
Days full of fun and family experiences
4 500 000
Social media impressions